Search results for "eldre kunder"

Banknæringens digitale hamskifte : en kvalitativ studie om DNBs digitalisering i møtet med eldre kunder

2016

Masteroppgave samfunnskommunikasjon- Universitetet i Agder, 2016 The purpose of this thesis is to better understand the digitization of the banking sector in Norway and how it affects the relationship between the bank and older customers. One of the reasons being that there are few examples of Norwegian research on the elderly and their use of Information and Communications-Technology (ICT). The theoretical approach is interdisciplinary, combining theory from fields such as information systems theory (Technology Acceptance Model), conceptual design theory (Service design) and sociological theory (Socialgerontology). Using a qualitative research method I interviewed four elderly customers of…